Regional apparel retailer · Bangkok & Phuket doors
Coastal Softgoods Reset
A three-beat summer narrative across twelve doors, aligning window intrigue with mid-floor immersion and fitting-room discovery cards.
Campaign portfolio
A selection of trade marketing stories we have shaped for retail floors—from festival kits to launch weekends and shopper path studies.
Personal care brand · National modern trade
Songkran Trade Kit Rebuild
Replaced generic festival templates with a brand-led water-and-refresh story that scaled from hypermarkets to convenience doors.
Home fragrance label · CentralWorld, Bangkok
Launch Weekend Activation
A scent-journey pop-up written as a chapter of the shelf campaign, with host scripts matched to aisle talk-tracks.
Specialty beauty chain · Greater Bangkok
Shopper Path Study — Beauty
Mapped pause points and decision friction across six stores to redirect storytelling budget toward high-dwell zones.
Premium food brand · Gourmet & department doors
Year-End Gift Narrative
A gifting story hierarchy for trade kits, endcaps, and tasting tables that kept tone consistent across door types.
Multi-brand retailer · Bangkok HQ
Category Team Story Workshop
Aligned marketing, category, and store ops on one narrative spine before a national softlines reset.
Want a story like these on your floor?
Tell us about your assortment, doors, and season. We will suggest a fitting service path.